Project:
Redesign Health Rebrand
Organization:
Redesign Health
Challenge:
Rebrand venture fund and health start-up builder Redesign Health’s communication and messaging to better reflect its vision on how it will transform health and wellness for consumers, patients, and providers.
Role:
Brand Strategist
Responsibilities and Methods/Tools:
Brand Strategy
Competitive analysis
Stakeholder and subject-matter experts
Trends research
Value proposition, mission and purpose
My Impact:
Insights led to repositioning Redesign Health as the premier, future-oriented and human-centered venture fund and health care start-up builder among dozens of competitors
Refocused company's messaging to emphasize the urgency of its mission to expose it to a new, competitive and diversified candidate pool of thousands
