Project:
International Digital Front Door for Spanish and Arabic Speakers
Organization/Company:
Mayo Clinic
Challenge:
The international digital appointment system for patients in Spanish- and Arabic-speaking countries was an opportunity for Mayo Clinic to target a new population for its services. But the experience needed to be streamlined to make it user-friendly, and in a way that those with different dialects could understand.
Role:
Lead UX Researcher
Responsibilities and Methods/Tools:
A/B testing
Qualitative and quantitative data analysis
UX experience & testing
UX strategy
Rapid prototyping
My Impact:
Identified dozens on friction points and made recommendations to improve them across eight key finding themes, from language comprehension aspects to usability of micro and macro interactions
Digital front door launched to millions of Spanish- and Arabic-first speakers
