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PC Nguyen


  • LinkedIn


I'm a human-centered strategy leader who designs and manages innovative services, products and marketing campaigns.   

I love complex problems. My expertise is in turning them into opportunities. For 15+ years, I have been designing and delivering exciting, innovative solutions and experiences for pioneers in health care, hospitality, consumer retail and entertainment, including Penn Medicine, Mayo Clinic, Bayer, Anheuser-Busch and Warner Bros. 

Driven by data, led by empathy.

I rely on data to help me uncover the true problem and who it's affecting most. But to get the full story, you need to speak to customers as well. My background as an empathetic researcher who is passionate about the voice of the customer comes from my experience as a professional storyteller and reporter who has been published and interviewed in mainstream media including the Los Angeles Times, PBS-TV and Conde Nast Traveler.  


I also strongly believe in collaboration. I have a successful track record of aligning cross-functional teams toward measurable impact that meets business goals. 

My Skills

Product, Service & Experience Design & Strategy

  • Mixed-methods research

  • Personas

  • Rapid prototyping

  • Service blueprints

  • Strategic foresight

  • Trends

  • UX research and strategy

  • Workshops

  • Blueprints

  • Competitor analysis

  • Content strategy

  • Contextual inquiry

  • Design thinking and strategy

  • Experimentation

  • IDIs

  • Journey maps

Product Management

  • Agile/scrum 

  • Business goals/ROI  

  • Stakeholder alignment and engagement

  • Value proposition

  • Voice of the Customer


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