Nokia Unwired
Nokia Unwired, a monthly e-magazine aimed at teens and early twentysomethings, was developed to promote the company through cool content, such as games, music, art, technology and fashion. Within two years, the content I helped contribute garnered an opt-in rate (meaning voluntary sign-ups as opposed to spam) of over 1 million readers. You can see the issues live online here, but this link will take you to some examples of specific clips written by me.

PacSun.com
As Lifestyle Editor at the e-commerce site for retail chain Pacific Sunwear, I conceived all content — from writing stories to gathering assets and working with graphic designers on my team — to tie in the lives of the company's online customers with its skatewear and surfwear offerings. I worked frequently with the marketing departments of brands like Vans and Roxy/Quiksilver for much of the content.

Demostores.com
I was also the Lifestyle Editor at the e-commerce site for retail chain Demo, owned by Pacific Sunwear. My responsibilities here were the same, but with a more hip-hop/urban slant to fit the demographic Demo serves. I liasioned with 310 Motoring, Baby Phat and other brands to develop the marketing content.