A Few Words About Me
I’m currently manager at OMD’s Ignition Factory. Ignition Factory is the innovations/emerging platforms team within OMD that focuses on brand innovations via emerging startup partnerships, disruptive media ideas and creative applications of technology. As part of my role, I brainstorm first-to-market creative concepts for client campaigns, and then connect our brands with partners to execute those ideas while managing the concept to launch. Our clients include Warner Bros., Hilton, CBS, Wells Fargo and Experian, among others.
With many years of trend forecasting experience in my background, I also lead our group’s annual trends delivery, in addition to regularly providing thought leadership through insights on human behavior and the consumer market.
I believe human-centered design makes the most impact and is the step in the right direction to solve some of the world’s problems. I’m a former journalist, so research and analysis have always been my forte: Among the publications I have written for or been on the staff of are the Los Angeles Times, Conde Nast Traveler and Budget Travel.
But I shouldn’t necessarily say journalism’s all behind me — actually, most recently, it led me to direct and produce my first short documentary, South American Cho-Low. The film focuses on the influence of East Los Angeles lowrider culture in Brazil. It aired on KCET-TV, played at a few really cool festivals like the San Francisco Latino Film Festival and is making its way around the world to other movie events and cultural institutions.
What I Do
Produce paradigm-breaking ideas that inspire and raise the bar.
Research & Analysis
Tap a broad range of sources and filtering them into relevant insights.
Activate content, social media and marketing goals with careful, deliberate planning.
Identify users’ needs first and designing the experience to match
Suicide Squad @ SXSW: “5 Experiential Marketing Activations From SXSW That You Need to See” — Adweek
South American Cho-Low: A little bit of East L.A. takes root in Brazil.
Free haircuts from a traveling mobile barbershop for communities across 7 states for Barbershop: The Next Cut.
Total Sao Paulo: A Guide to the Unexpected: “Well-curated and from an insider’s perspective, every guidebook on a major metropolis should be like Total Sao Paulo… It’s an inspiring take on the city…” — CoolHunting.com