A Few Words About Me
I’m currently Innovation Manager at OMD’s Ignition Factory. Ignition Factory is the innovations/emerging platforms team within OMD that focuses on strategic partnerships, disruptive media ideas and creative applications of technology. As part of my role, I brainstorm first-to-market creative concepts, and then connect our clients with startups to execute those ideas while managing the concept to launch. Our clients include Warner Bros., Hilton, CBS, Wells Fargo and Experian, among others.
With many years of trend forecasting experience in my background, I also lead our group’s annual trends delivery, in addition to regularly providing thought leadership through insights on human behavior and the consumer market.
I believe human-centered design is the way to make the most social impact, as a step in the right direction to solve some of the world’s problems. I’m a former journalist, so research, analysis and cultural intelligence have always informed my work. Among the publications I have written for or been on the staff of are the Los Angeles Times, the LA Weekly, Stylus.com, Conde Nast Traveler and Budget Travel.
But I shouldn’t necessarily say journalism’s all behind me — actually, most recently, it led me to direct and produce my first short documentary, South American Cho-Low. The film focuses on the influence of East Los Angeles lowrider culture in Brazil. It aired on KCET-TV, played at a few really cool cultural institutions and festivals like the San Francisco Latino Film Festival and is now available on Amazon to stream (scroll down to "Projects" for the link).
What I Do
Produce paradigm-breaking ideas that inspire and raise the bar.
Research & Analysis
Tap a broad range of sources and filtering them into relevant insights.
Activate content, social media and marketing goals with careful, deliberate planning.
Identify users’ needs first and designing the experience to match
Suicide Squad @ SXSW: “5 Experiential Marketing Activations From SXSW That You Need to See” — Adweek
South American Cho-Low: A little bit of East L.A. takes root in Brazil.
Free haircuts from a traveling mobile barbershop for communities across 7 states for Barbershop: The Next Cut.
Total Sao Paulo: A Guide to the Unexpected: “Well-curated and from an insider’s perspective, every guidebook on a major metropolis should be like Total Sao Paulo… It’s an inspiring take on the city…” — CoolHunting.com